Alexa Teal Green, Director of Engagement and Events at KVPR

Alexa Teal Green grew up in Fresno, left for UC Irvine, and spent nearly a decade in Los Angeles and the Bay Area working in comedy, tech marketing, and corporate events before COVID brought her home. Now she leads events and engagement at KVPR. She and Jordan talk about:

• coming back to Fresno and bringing corporate skills to smaller organizations
• what engagement really means
• how to measure success beyond clicks and RSVPs
• why "copy and paste" events from bigger markets fall flat here
• free versus paid events, with lessons from booking bands at Goldstein's
• Porchfest's risks, boundaries, and future

KVPR is holding an open house on Tuesday, October 6, from 5 to 7 PM at its Clovis broadcast center, celebrating 10 years in a building funded entirely by supporter donations. Admission is free, and there will be food trucks, studio tours, and the chance to meet the on-air voices.