Today, we have Amber Balakian on the show. Amber is the owner of Balakian Farms, a fourth-generation organic farm rooted in Reedley, CA. Growing up surrounded by agriculture, Amber developed a deep respect for sustainable farming and a passion for bringing high-quality, organic produce to my community. At Balakian Farms, Amber focuses on preserving her family’s farming legacy while innovating to meet today’s demands, from tree fruit to our unique line of organic blended heirloom tomatoes. Amber is also a college professor, supporting students in developing entrepreneurial skills, and a passion for business. Amber’s ultimate goal is to honor her farm’s heritage while paving the way for sustainable and inclusive growth in the farming industry.
Books:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée Mauborgne
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants Malcolm Gladwell
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Today, we have the Jason Castro on the show. Mr. Castro is the Consul General of the El Salvadorian Consulate in Fresno. We talk...